Blackwell管理百科全書 在線電子書 圖書標籤:
發表於2024-11-12
Blackwell管理百科全書 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends
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Blackwell管理百科全書 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024