Brand Driven

Brand Driven pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page
作者:Susan V Davis
出品人:
页数:334
译者:
出版时间:2003-04-01
价格:USD 45.00
装帧:Hardcover
isbn号码:9780749437978
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A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.

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