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The Art of the Long View 前瞻的艺术在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Schwartz, Peter 作者

译者

1996-4 出版日期

288 页数

244.00元价格

丛书系列

9780471977858 图书编码

The Art of the Long View 前瞻的艺术在线电子书图书标签: 思维经济学 lib book art GK

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The Art of the Long View 前瞻的艺术在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but--better--that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartza s book." --Stewart Brand What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom--line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles. In The Art of the Long View, now for the first time in paperback and with the addition of an all--new Usera s Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlda s leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

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