Marketing in a Nutshell

Marketing in a Nutshell pdf epub mobi txt 电子书 下载 2025

出版者:Butterworth-Heinemann
作者:Mike Meldrum
出品人:
页数:320
译者:
出版时间:2007-03-08
价格:USD 32.95
装帧:Paperback
isbn号码:9780750681339
丛书系列:
图书标签:
  • market 
  • biz 
  • [pdf] 
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Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors marketing know-how and expert insights accessible to all.

*Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice

*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques

*Credible and expert marketing insights from leading marketing consultants especially for non-specialists

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