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Inside-Out Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Michael Dunmore 作者

Kogan Page Business Books

譯者

2003-7 出版日期

256 頁數

USD 37.50 價格

Hardcover

叢書系列

9780749436636 圖書編碼

Inside-Out Marketing 在線電子書圖書標籤: Marketing

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發表於2024-07-27

Inside-Out Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Inside-Out Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Inside-Out Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Inside-Out Marketing 在線電子書著者簡介

Michael Dunmore has worked in general management and marketing roles at director level in both the UK and North America. He has worked within the publishing and design-related sectors and more recently in the marketing of HR services. He is also a member of the Marketing Society and the Institute of Management.

Inside-Out Marketing 在線電子書著者簡介

Inside-Out Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Inside-Out Marketing 在線電子書圖書描述

Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization’s overall purpose and success. This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). With a balance of both theory and practice, Michael Dunmore shows how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. He demonstrates how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance.

Inside-Out Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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