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Market-Driven Management, Second Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jean-Jacques Lambin 作者

Palgrave Macmillan

译者

2007-06-26 出版日期

477 页数

USD 59.95 价格

Paperback

丛书系列

9781403998521 图书编码

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Market-Driven Management, Second Edition 在线电子书图书描述

Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.

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