Search Engine Advertising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Catherine Seda 作者

New Riders Press

译者

2004-03-05 出版日期

368 页数

USD 29.99 价格

Paperback

丛书系列

9780735713994 图书编码

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发表于2024-11-24

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Search Engine Advertising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Search Engine Advertising 在线电子书图书描述

You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story. In these pages, top Internet marketer and strategist Catherine Seda tackles both parts of that equation. First, she outlines the strategy involved in buying the specific keyword positions that will lead users directly to the page you want. Then, she describes how you can turn poor-performing ad copy into targeted sales-getters, and how you can evaluate and correct low visitor-to-buyer conversions. Beginning marketers will find the info they need to implement a Web strategy quickly, while advanced marketers will find all kinds of tips for analyzing and improving current results.</P>

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