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MP Internet Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rafi Mohammed 作者

McGraw-Hill/Irwin

译者

2001-08-16 出版日期

726 页数

USD 145.63 价格

Hardcover

丛书系列

9780072512083 图书编码

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MP Internet Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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MP Internet Marketing 在线电子书图书描述

This text presents a road-tested framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages; from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution.

This four stage customer-centric framework shows readers how to use the Internet to create intense and profitable relationships with their customers. In addition to comprehensively discussing the key levers that marketers can use to create relationships, the authors focus on two primary forces that the Internet brings to marketing the Individual and Interactivity - detailing how these forces influence key marketing levers and how these forces can be leveraged to create intense relationships with customers.

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