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出版者:CENGAGE Lrng Business Press

作者:Ray Kent

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页数:384

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出版时间:1998-08-20

价格:USD 47.99

装帧:Paperback

isbn号码:9781861521552

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With the increase in interest in market research and market research techniques, this text is timely. Marketing Research is fully revised and up-dated to incorporate the effects of market research in industry. It begins by putting market research in context within different types of firms. An analysis of data collection, measurement, and analysis provides the reader with many different techniques from which to choose. Studies and research are used to present and support the techniques. Students are also taught how to design and conduct their own research, from start to finish.