Selling Rights

Selling Rights pdf epub mobi txt 电子书 下载 2026

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出版者:Routledge
作者:Lynette Owen
出品人:
页数:384
译者:
出版时间:2006-10-24
价格:USD 69.95
装帧:Paperback
isbn号码:9780415386524
丛书系列:
图书标签:
  • 新闻传媒
  • 工作拓展
  • 版权销售
  • 图书出版
  • 版权许可
  • 代理
  • 图书营销
  • 出版合同
  • 知识产权
  • 国际出版
  • 图书推广
  • 版权贸易
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具体描述

'It is an indispensable one-stop reference work for all those working in rights.' - "The Bookseller" 'Every company - whether a trade or academic publishing house, a literary agency or a company at the electronic interface - should have a copy.' - "Publishing News" 'As a one-stop reference for rights personnel, agents, lawyers, senior managers and even authors, "Selling Rights" is essential reading.' - Simon Bell, HarperCollins Publishers. "Selling Rights" is a practical and accessible guide to all aspects of selling rights and co-publications throughout the world. The fifth edition of this authoritative handbook has been updated to include the changes which have taken place in technology, sales and distribution, and legislation in the United Kingdom and overseas. " "Selling Rights" covers the full range of potential rights, from English-language territorial rights, book club and paperback sales through to serial rights, translation rights, dramatization and documentary rights, and electronic publishing and multimedia. Lynette Owen provides full details of the historical and legal background to rights, advises on aspects of negotiating licence contracts and explains how to get the best possible deal. This fully revised and updated edition of "Selling Rights "includes: changes in legislation in the United Kingdom and the European Union following implementation of the EU Directive on Certain Aspects of Copyright and Related Rights in the Information Society; information on the copyright situation in the United States, Australia and New Zealand; advice on rights management systems and on the use of websites and e-mail promotion for maximizing rights sales; low-priced licensed editions in developing markets and trading with non-copyright countries; and, e-books, digital content aggregators, downloadable audiobooks, electronic rights for new platforms and digitization initiatives by new players such as Google and Amazon. Lynette Owen is Copyright Director of Pearson Education Ltd. She has written extensively on the importance of copyright and is the general editor of "Publishing Agreements".

《Selling Rights》是一本旨在引导读者深入探索商业营销与市场运作的权威著作。书中从多个角度展现了如何有效利用知识产权作为核心资源,以提升品牌价值和市场竞争力。这本书不仅关注理论层面,更加注重实践指导,帮助读者理解“知识产权不仅是法律保护,更是一种战略资产”。通过系统的章节分析,读者可以掌握从原创到商业化的全过程,尤其值得重视的是书中详细阐述的市场定位与品牌建设策略。 内容丰富的部分之一集中在如何将知识产权转化为实际收入来源,例如通过授权、许可以及专利交易等多种途径实现盈利。这种思路不仅有助于企业获取更多资金,还能推动整个行业的发展。书中还详细介绍了不同类型的知识产权及其适用场景,为读者提供了清晰明了的分类和应用指导,帮助他们在实际操作中做出更科学的决策。 此外,该书不仅强调法律保障的重要性,还深入探讨了知识产权与商业战略的一致性,讲解如何在竞争激烈的市场环境中,通过有效管理和运用知识产权来巩固优势地位。这种全面性的视角,使读者能够从多方面理解知识产权的价值。 书中的内容特别强调了长期眼光的重要性,指出知识产权并不是单纯的短期收益,而是未来发展的基石。通过不断更新和优化知识产权管理策略,个人与企业都能在市场中占据有利位置。这本书还提供了大量实例和案例,使得理论更易于理解,并为实际应用提供可操作的建议。 总体而言,《Selling Rights》是一部兼具深度和实用性的读物,其核心在于帮助读者把握知识产权的本质价值,找到商业运作中的灵活路径。这不仅适用于法律领域的从业者,也为市场主体提供了宝贵的参考。书中通过详细讲解多层面内容,使得读者在阅读过程中既能受益又充满启发。这本书不只是一本书,更是一种提升商业智慧和战略思维的工具,值得广大读者深入学习与借鉴。 (字数:约750)

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