Dirty Politics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Dirty Politics

简体网页||繁体网页
Kathleen Hall Jamieson 作者
Oxford University Press, USA
译者
1993-10-28 出版日期
346 页数
USD 29.99 价格
Paperback
丛书系列
9780195085532 图书编码

Dirty Politics 在线电子书 图书标签:  


喜欢 Dirty Politics 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-12-25


Dirty Politics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Dirty Politics 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Dirty Politics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Dirty Politics 在线电子书 用户评价

评分

评分

评分

评分

评分

Dirty Politics 在线电子书 著者简介


Dirty Politics 在线电子书 图书目录


Dirty Politics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Dirty Politics 在线电子书 图书描述

Americans in recent years have become thoroughly disenchanted with our political campaigns, especially with campaign advertising and speeches. Each year, as November approaches, we are bombarded with visceral appeals that bypass substance, that drape candidates in the American flag but tell us nothing about what they'll do if elected, that flood us with images of PT-109 or Willie Horton, while significant issues--such as Kennedy's Addison's Disease or the looming S&L catastrophe--are left unexamined. And the press--the supposed safeguard of democracy--focuses on campaign strategy over campaign substance, leaving us to decide where the truth lies. In Dirty Politics, campaign analyst Kathleen Hall Jamieson provides an eye-opening look at political ads and speeches, showing us how to read, listen to, and watch political campaigns. Jamieson provides a sophisticated (and often humorous) analysis of advertising technique, describing how television ads use soft focus, slow motion, lyrical or patriotic music (Reagan used "I'm Proud to be an American") to place a candidate in a positive light, or quick cuts, black and white, videotape, and ominous music (for instance, the theme from "Jaws") to portray the opposition. She shows how ads sometimes mimic news spots to add authenticity (Edwin Edwards, in his race against David Duke, actually used former NBC correspondent Peter Hackis, who would begin an ad saying "This is Peter Hackis in Baton Rouge"). And Jamieson points out that consultants create inflammatory ads hoping that the major networks will pick them up and run them as news, giving the ad millions of dollars of free air time. The most striking example would be the Willie Horton ad, which the press aired repeatedly (as an example of negative advertising) long after the ad had ceased running. (In fact, it never ran on the major networks as an ad, only as news.) From a colorful, compact history of negative campaigning from Eisenhower to the present, to an in-depth commentary on the Willie Horton ads, to an up-to-the-minute analysis of the Duke-Edwards campaign in Louisiana, Dirty Politics is both a fascinating look at underhanded campaigning as well as a compelling argument for fair, accurate, and substantive campaigns. It is a book that all voters should read before they vote again.

Dirty Politics 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Dirty Politics 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Dirty Politics 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Dirty Politics 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有