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Wallack, Lawrence/ Dorfman, Lori/ Jernigan, David/ Themba, Makani/ Wallack, Lawrence (EDT) 作者

Sage Pubns

译者

1993-10 出版日期

240 页数

$ 90.40 价格

Pap

丛书系列

9780803942899 图书编码

Media Advocacy and Public Health 在线电子书图书标签: 媒体公共卫生

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发表于2025-01-31

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Media Advocacy and Public Health 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Media Advocacy and Public Health 在线电子书图书描述

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

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