Media Advocacy and Public Health

Media Advocacy and Public Health pdf epub mobi txt 电子书 下载 2025

出版者:Sage Pubns
作者:Wallack, Lawrence/ Dorfman, Lori/ Jernigan, David/ Themba, Makani/ Wallack, Lawrence (EDT)
出品人:
页数:240
译者:
出版时间:1993-10
价格:$ 90.40
装帧:Pap
isbn号码:9780803942899
丛书系列:
图书标签:
  • 媒体 
  • 公共卫生 
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How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this unique book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

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