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Lori Anne Loeb 作者

Oxford University Press

译者

1994-10-13 出版日期

240 页数

USD 125.00 价格

Hardcover

丛书系列

9780195085969 图书编码

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发表于2024-11-25

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Consuming Angels 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine-The Lady, for instance-she saw in its advertisements images of Greek goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.

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