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Fred Wiersema 作者

Simon & Schuster

译者

2002-8 出版日期

272 页数

78.00元价格

Pap

丛书系列

9780743204668 图书编码

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发表于2024-09-20

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The New Market Leaders 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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In the decade since Fred Wiersema coauthored the #1 bestseller "The""Discipline of Market Leaders," a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace. In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart. After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders.

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