PR on a Budget pdf epub mobi txt 电子书下载 2025

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出版者:Kaplan

作者:Saffir, Leonard

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页数:256

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出版时间:2006-11

价格:$ 18.95

装帧:Pap

isbn号码:9781419523670

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For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion