Merchandising Library Materials to Young Adults 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Nichols, Mary Anne 作者

Libraries Unltd Inc

译者

2002-4 出版日期

200 页数

$ 50.85 价格

Pap

丛书系列

9780313313820 图书编码

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Merchandising Library Materials to Young Adults 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Merchandising Library Materials to Young Adults 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Merchandising Library Materials to Young Adults 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

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As more and more libraries acknowledge their growing teen population, young adult librarians are scrambling for quick and easy ways to make their materials more user-friendly and accessible to this age group. Using basic marketing and merchandising techniques borrowed from book stores and other retail outlets, librarians can attract teens not only to materials they need, but to materials they will like but are often unaware of. Beginning with an introductory discussion of marketing and teen demographics, the author explains the importance of identifying teens' needs and wants, and offers time- and budget- saving suggestions on how to accomplish this. Chapters on merchandising explain what it is and why it is important, and how to use display shelving and alternate ways of categorizing collections to make materials more accessible. Instructions on how to create a display, using signage, lighting, and props, are provided. Booklists, bulletin boards, and library services such as customer service and reader's advisory are also discussed. The final chapter includes 20 easily reproduceable display ideas for busy librarians, with a display title, theme, suggested props, and an annotated booklist.

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