Globalization, Development and the Mass Media

Globalization, Development and the Mass Media pdf epub mobi txt 电子书 下载 2025

出版者:Sage Pubns
作者:Sparks, Colin
出品人:
页数:264
译者:
出版时间:2007-12
价格:$ 136.73
装帧:HRD
isbn号码:9780761961611
丛书系列:
图书标签:
  • 媒体 
  • 全球化 
  • Globalization 
  •  
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Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

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