Communication Technology and Human Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ghosh, Avik 作者

Sage Pubns

译者

2006-2 出版日期

296 页数

$ 46.33 价格

Pap

丛书系列

9780761934394 图书编码

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发表于2024-11-09

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Communication Technology and Human Development 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Communication Technology and Human Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support. The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.

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