Public Relations Inquiry as Rhetorical Criticism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Elwood, William N. 编作者

Greenwood Pub Group

译者

1995-6 出版日期

346 页数

$ 135.54 价格

HRD

丛书系列

9780275949716 图书编码

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Public Relations Inquiry as Rhetorical Criticism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric. This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns. Cases analyzed in the book range from those of national scope (e.g., Mobil Oil's Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign). While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.

Public Relations Inquiry as Rhetorical Criticism 在线电子书下载 mobi epub pdf txt 在线电子书下载

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