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The Evolution of Media 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Noll, A. Michael 作者

Rowman & Littlefield Pub Inc

译者

2006-12 出版日期

214 页数

$ 103.96 价格

HRD

丛书系列

9780742554818 图书编码

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The Evolution of Media 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Evolution of Media 在线电子书图书描述

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

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