Ongoing Crisis Communication 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Coombs, W. Timothy 作者

Sage Pubns

译者

2007-4 出版日期

224 页数

$ 65.48 价格

Pap

丛书系列

9781412949927 图书编码

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Ongoing Crisis Communication 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This text explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crises, detecting crisis, and preventing crisis. Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions--with the ultimate goal of saving lives, reputations, and financial resources. A truly integrative and comprehensive text, Ongoing Crisis Communication is a crucial resource for students, professors, and practitioners interested in planning, practicing, or researching crisis management. Key Features include: - New and updated crises examples and case studies throughout - Expanded and integrated coverage on the growing importance of the online environment to crisis communication and management - Stronger discussion of crisis exercises, including why these activities need to be done - New Case Study Appendix - Discussion questions at the end of each chapter provide points for instructors of discuss with students.

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