In the context of Asia, where most of the world's population lives, this book analyses how globalization of the media and advertising has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, and transborder ethnic communities. It demonstrates that growth was influenced not just by governments and policy-makers but also by the management decisions of media owners, cable operators, satellite providers, advertising agencies, marketers, software developers and other players, whether pro-active or reactive. The author documents and examines the responses of domestic and regional marketers as well as their advertising agencies to the new media alternatives. Not only does this book make clear the processes of television and advertising globalization in selected Asian markets, it also raises important socio-ethical issues that need to be addressed in managing newer electronic media in other emerging markets around the world. This is a companion volume to Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia (SAGE, 2005).
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有