Transnational Media and Contoured Markets 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Thomas, Amos Owen 作者

Sage Pubns

译者

2006-6 出版日期

268 页数

$ 41.81 价格

Pap

丛书系列

9780761934844 图书编码

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发表于2025-01-15

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Transnational Media and Contoured Markets 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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In the context of Asia, where most of the world's population lives, this book analyses how globalization of the media and advertising has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, and transborder ethnic communities. It demonstrates that growth was influenced not just by governments and policy-makers but also by the management decisions of media owners, cable operators, satellite providers, advertising agencies, marketers, software developers and other players, whether pro-active or reactive. The author documents and examines the responses of domestic and regional marketers as well as their advertising agencies to the new media alternatives. Not only does this book make clear the processes of television and advertising globalization in selected Asian markets, it also raises important socio-ethical issues that need to be addressed in managing newer electronic media in other emerging markets around the world. This is a companion volume to Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia (SAGE, 2005).

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