Encyclopedia of Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Heath, Robert L. 編作者

SAGE Publications, Inc

譯者

2004-10-12 出版日期

1128 頁數

USD 415.00 價格

Hardcover

叢書系列

9780761927334 圖書編碼

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Encyclopedia of Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Encyclopedia of Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Encyclopedia of Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Encyclopedia of Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Encyclopedia of Public Relations 在線電子書圖書描述

The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners. With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism. It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society. Topics Covered: - Crisis Communication and Management - Cyberspace - Ethics - Global Public Relations - Groups - History - Jargon - Management - Media - News - Organizations - Practitioners - Relations - Reports - Research and Analysis - Theories and Models Advisory Board Elizabeth L Toth, Syracuse University John Madsen, Rock Island, Illinois Dean Kruckeberg, University of Northern Iowa Kirk Hallahan, Colorado State University Timothy Coombs, Eastern Illinois University Shannon A Bowen, University of Houston A A (Betteke) van Ruler, Free University, Amsterdam Kathleen S Kelly, University of Florida

Encyclopedia of Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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