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Aunt Jemima Uncle Ben & Rastus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kern-Foxworth 作者

Greenwood Pub Group

譯者

1994-11 出版日期

205 頁數

$ 39.49 價格

Pap

叢書系列

9780275951849 圖書編碼

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發表於2024-11-03

Aunt Jemima Uncle Ben & Rastus 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Aunt Jemima Uncle Ben & Rastus 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Aunt Jemima Uncle Ben & Rastus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Aunt Jemima Uncle Ben & Rastus 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Aunt Jemima Uncle Ben & Rastus 在線電子書圖書描述

This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. " From the foreword by Alex Haley " Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.

Aunt Jemima Uncle Ben & Rastus 在線電子書下載 mobi epub pdf txt 在線電子書下載

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