Brands and Gaming

Brands and Gaming pdf epub mobi txt 电子书 下载 2025

出版者:Palgrave Macmillan
作者:Nichols, David (EDT)/ Farrand, Tom/ Rowley, Tom/ Avery, Matt
出品人:
页数:200
译者:
出版时间:2005-11
价格:$ 66.67
装帧:HRD
isbn号码:9781403998972
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The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development

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