The Road to Dr Pepper, Texas 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Road to Dr Pepper, Texas

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Wright, Karen 作者
Texas A & M Univ Pr
译者
2006-1 出版日期
192 页数
$ 19.15 价格
Pap
丛书系列
9781933337043 图书编码

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发表于2024-11-24


The Road to Dr Pepper, Texas 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Road to Dr Pepper, Texas 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The Road to Dr Pepper, Texas is the story of Dublin Dr Pepper Bottling Co., a David-Goliath case study of the world's first Dr Pepper bottling plant and the only one that has always used pure cane sugar in spite of compelling reasons to switch sweeteners. The book traces the story from the founder's birth through the contemporary struggles of a tiny independent, family-owned franchise against industry giants. Owners of the plant have been touched by every major social, economic, and political issue of the past 114 years, and many of those forces threatened the survival of the plant. The Dublin plant's 100th birthday in 1991 was a turning point because the national media created an identity so unique that it has taken on a life of its own. Thanks to the Travel Channel, Food Network, Texas Monthly, Southern Living, and others, the Dublin plant and museum attract tens of thousands of tourists every year, and Dublin Dr Pepper is consumed arround the world through internet sales. The Road to Dr Pepper, Texas tells how a small plant ignored most of the cherished rules of production and marketing-and succeeded-in spite of not speeding up production, not expanding its franchise area, not cutting production costs, and not adapting to changing times.

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