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Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Lopes, Teresa da Silva 作者

Cambridge Univ Pr

譯者

2007-8 出版日期

326 頁數

$ 70.06 價格

HRD

叢書系列

9780521833974 圖書編碼

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發表於2024-08-05

Global Brands 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Brands 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.

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