图书目录大全

Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Lopes, Teresa da Silva 作者

Cambridge Univ Pr

譯者

2007-8 出版日期

326 頁數

$ 70.06 價格

HRD

叢書系列

9780521833974 圖書編碼

Global Brands 在線電子書圖書標籤:

喜歡 Global Brands 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-12-26

Global Brands 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Brands 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Global Brands 在線電子書用戶評價

評分☆☆☆☆☆

Global Brands 在線電子書著者簡介

Global Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Brands 在線電子書圖書描述

In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. Global Brands contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the industry and the firms.

Global Brands 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!