All Aboard for Santa Fe 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Dye, Victoria E. 作者

Univ of New Mexico Pr

译者

2007-4 出版日期

175 页数

$ 16.89 价格

Pap

丛书系列

9780826336583 图书编码

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发表于2024-12-28

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All Aboard for Santa Fe 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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By the late 1800s, the major mode of transportation for travelers to the Southwest was by rail. In 1878, the Atchison, Topeka, and Santa Fe Railway Company (ATandSF) became the first railroad to enter New Mexico, and by the late 1890s it controlled more than half of the track-miles in the Territory. The company wielded tremendous power in New Mexico, and soon made tourism an important facet of its financial enterprise."All Aboard for Santa Fe" focuses on the ATandSF's marketing efforts to highlight Santa Fe as an ideal tourism destination. The company marketed the healthful benefits of the area's dry desert air, a strong selling point for eastern city-dwelling tuberculosis sufferers. ATandSF also joined forces with the Fred Harvey Company, owner of numerous hotels and restaurants along the rail line, to promote Santa Fe. Together, they developed materials emphasizing Santa Fe's Indian and Hispanic cultures, promoting artists from the area's art colonies, and created the Indian Detours sightseeing tours. "All Aboard for Santa Fe" is a comprehensive study of ATandSF's early involvement in the establishment of western tourism and the mystique of Santa Fe.

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