Routledge Handbook of Sports Sponsorship 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ferrand, Alain/ Torrigiani, Luiggino/ Povill, Andreu Camps i 作者

Routledge

譯者

2006-12 出版日期

288 頁數

$ 214.70 價格

HRD

叢書系列

9780415401104 圖書編碼

Routledge Handbook of Sports Sponsorship 在線電子書圖書標籤: Sport Management

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Routledge Handbook of Sports Sponsorship 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Routledge Handbook of Sports Sponsorship 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Routledge Handbook of Sports Sponsorship 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Routledge Handbook of Sports Sponsorship 在線電子書著者簡介

Routledge Handbook of Sports Sponsorship 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Routledge Handbook of Sports Sponsorship 在線電子書圖書描述

Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general business courses. With little else available on this subject on the market, our text provides a must have, detailed guide to the successful management of sports sponsorship. It explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors. Illustrated throughout with sport specific case studies, "Strategic Approaches to Sports Sponsorship" presents a wide range of perspectives on sports sponsorship including that of the sports organization, the event manager, the athlete and the commercial sponsor. A unique quality of this book is its clear guide to the legal issues associated with marketing, copyright, and contracts in print, television and radio sponsorship.

Routledge Handbook of Sports Sponsorship 在線電子書下載 mobi epub pdf txt 在線電子書下載

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