克里斯琴·马兹比尔格

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将人文科学的有用方法应用于商业领域的重要先行者，专注于发掘人类行为研究方法，并为多家《财富》300强企业的高层管理者提供策略建议。ReD咨询公司联合创始人、 客户关系总监。曾在哥本哈根和伦敦攻读哲学与政治学，拥有伦敦大学硕士学位。

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米凯尔· 拉斯马森

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荷兰马斯特里赫特大学创新管理学士，丹麦洛斯基尔德大学行政与经济学硕士。公共事务和商业领域的创新战略策划专家。ReD咨询公司联合创始人、欧洲分部总监，曾与阿迪达斯、乐高以及诺和诺德等企业的高层管理者密切合作，促成了数项技术及产品的突破性重大革新。

Businesses need a new type of problem solving. Why? Because they are getting people wrong.

Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.

In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior.

This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets.

Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right?