The Commercial Appropriation of Personality 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Beverley-Smith, Huw 作者

Cambridge Univ Pr

译者

2002-8 出版日期

404 页数

$ 158.20 价格

HRD

丛书系列

9780521800143 图书编码

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发表于2024-12-27

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The Commercial Appropriation of Personality 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Commercial Appropriation of Personality 在线电子书图书描述

Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Such indicia also represent an important aspect of an individual's dignity which is often offended by unauthorized commercial appropriation. This volume provides a framework for analysing the disparate aspects of the problem of commercial appropriation of personality and traces, in detail, the discrete patterns of development in the major common law systems. It also considers whether a coherent justification for a remedy may be identified from a range of competing theories. The considerable variation in substantive legal protection reflects more fundamental differences in the law's responsiveness to commercial practices and different attitudes towards the proper scope and limits of intangible property rights.

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