Strategic Communication in the HIV/AIDS Epidemic 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McKee, Neill/ Bertrand, Jane T./ Becker-Benton, Antje/ Becker, Benton Lee 作者

Sage Pubns

译者

2004-6 出版日期

351 页数

$ 44.01 价格

Pap

丛书系列

9780761932086 图书编码

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Strategic Communication in the HIV/AIDS Epidemic 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Communication in the HIV/AIDS Epidemic 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Communication in the HIV/AIDS Epidemic 在线电子书图书描述

This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication. Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.

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