George Gallup in Hollywood 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


George Gallup in Hollywood

简体网页||繁体网页
Ohmer, Susan 作者
Columbia Univ Pr
译者
2006-11 出版日期
304 页数
$ 90.40 价格
HRD
丛书系列
9780231121323 图书编码

George Gallup in Hollywood 在线电子书 图书标签:  


喜欢 George Gallup in Hollywood 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-10


George Gallup in Hollywood 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

George Gallup in Hollywood 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

George Gallup in Hollywood 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



George Gallup in Hollywood 在线电子书 用户评价

评分

评分

评分

评分

评分

George Gallup in Hollywood 在线电子书 著者简介


George Gallup in Hollywood 在线电子书 图书目录


George Gallup in Hollywood 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

George Gallup in Hollywood 在线电子书 图书描述

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.

George Gallup in Hollywood 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

George Gallup in Hollywood 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

George Gallup in Hollywood 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





George Gallup in Hollywood 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有