Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission--to broaden library use and increase relevance while serving community needs--libraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to: - Offer accessible, customer-friendly signs, catalogs, and interior spaces- Identify the unique needs of your library's community--then meet those needs- Create a step-by-step, customized promotion plan that communicates with your market- Find cost-effective ways to connect--from user-friendly Web sites to promo brochures- Show customers what the library has to offer and entice them to give it a try
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