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Branding the Teleself 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hakanen, Ernest A. 作者

Rowman & Littlefield Pub Inc

译者

2007-8 出版日期

134 页数

$ 68.93 价格

HRD

丛书系列

9780739117330 图书编码

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Branding the Teleself 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.

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