Images, Issues and Attacks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dover, E. D. 作者

Rowman & Littlefield Pub Inc

譯者

2006-10 出版日期

190 頁數

$ 29.32 價格

Pap

叢書系列

9780739115466 圖書編碼

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發表於2024-09-20

Images, Issues and Attacks 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Images, Issues and Attacks 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Images, Issues and Attacks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Images, Issues and Attacks 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Images, Issues and Attacks 在線電子書圖書描述

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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