Bradley Trevor Greive

©2002 Kansas City: Andrews McMell

The Meaning of Life

Bradley Trevor Greive

©2002 Kansas City: Andrews McMell

Review 001 |

One day this past summer, I walked into a Hallmark store to help my mom find a cute gift for a friend. As I browsed through the inspirational gift book section, one title caught my eye: The Meaning of Life. I immediately picked up the book and was amazed at what I read in light of my recent education in this field. So, journey with me as I tell you about a seemingly innocent inspirational gift book sold nationwide.

Bradley Trevor Greive is the best-selling author that wrote The Meaning of Life. His books are simple and yet very profound. The format of the book is that every page has a picture that takes up most of the page and his narration runs continually from page to page along the bottom. The pictures are mostly animals that are portraying what Greive is saying in the text. In order to make it light and funny, the animals do wonders. If the pictures were not there, then you might be able to shelve this book in the philosophy section of your library.

The text begins with the prologue that explains from Greive’s point of view that most people want answers and are too lazy to ask and think about the hard questions. He warns the reader that if you want answers, put the book away because it is about questions. With his warning aside, he dives into his view about life. First, he makes that obvious observation that life is very strange. Then, the first flag goes up as he states that “it is an indisputable fact that we are all made of the precise same substance as the most intelligent, creative, magnificent life-forms in the entire universe” (5). He goes further then to compare us to potatoes, meatloaf, and snails. After this clarification, the questions begin. For example, “Why do we try to create our own little worlds so we have the illusion of being completely in control of our entire existence, when we know with absolute certainty that we are not? Why do we get so hung up on what we don’t agree on, when in fact it’s our differences that make life interesting? And why are we drawn together as a species, yet we steadily build up defensive barriers around our innermost feelings and beliefs so we can never be truly close to anyone?” (10-21). If you are careful to pay attention, you’ll see that Greive does not just ask questions but also answers them in the same sentence. Three views are very evident in these first few questions- we cannot control our destiny, we should tolerate each other’s differences, and open up to each other. However, after these questions are posed with his opinion blatantly intertwined, the real clincher takes place.

Greive’s worldview starts to become more obvious as he points out that we all have filters on so we see only what we want to see and the truth only becomes evident when those filters are removed. “With those filters removed, you can take a closer look into yourself and ask objective questions about the universe and your place in it. In other words, investigate the meaning of life” (25). So, for the remainder of the book, Greive investigates what the meaning of life is and how we find it. His answer is quite staggering.

One of the most well-known facts about the worldview existentialism is that even though there is no meaning in life, the “individual courageously makes a life-defining choice to live for some cause or ideal beyond the self. Though in the end, death ultimately erases all human accomplishments, it is the making of this choice that will define the individual's existence (hence the term existentialism).” Unfortunately, this is exactly what Greive tells his readers to do especially when he says “it’s so important that you just do your own thing-whatever makes you truly happy-and do it best you can” (87). It doesn’t matter what you do as long as you do what you love, and “if you just listen to your heart and use your head, you’ll never be wrong” (121).

For a gift book that is supposed to inspire, this book supposedly fits the bill according to popular culture. However, it makes some very bold claims and needs to be taken for its words and not its cuteness. The next time you read an inspirational book, listen to the author not the pictures.

[written by] Laurie B.

[back] to atheism media

Review 002 |

Bradley Trevor Greive is an author and artist who compiled photographs into story form for this book. The large images of animals that compose 75% of the page make this book an easy and fun read. This book might be the perfect stocking stuffer and you could find it in any department store. The introduction on the books slip cover states: “The Meaning of Life is a witty thought provoking book that makes and ideal gift for anyone who’s seeking their true purpose- and wants to laugh along the way.”

Greive starts out by telling the reader they won’t find the answers they are looking for without asking the right questions. He asks questions such as, why do people conform? Why can’t we just all get along? Thirdly, why is it that people can’t agree on anything? He then states that the world is so upside down that perhaps no one really has the answer. Pages 16 and 17 in the book address the idea that when people are angry they choose to fight. However perhaps doing the cha-cha would be more effective in solving problem than quarreling.

He uses good transitions to bring the reader into the next topic. The photographs seem to be more and more appropriate in meeting the point the author is making. The book, in its intentions, is very lighthearted. The pictures are there to make the reader laugh. However there are major issues being discusses. The idea of evolution is brought up with a picture of the starts. The book states “We are composed of the exact same atomic matter as the mightiest mountains on the planet and the brightest stars in the galaxy.” It also goes on to say that snail and meatloaf are too so what’s so different about us? He also brings up some ideas that others have about the meaning of life such as Freudian Psychology. He uses a humorous picture of three deer on top of one another to describe that some people think life is about sexual urges. Another view he discusses is Marxism. This philosophy is based on the fact that the human is an economic being who’s main purpose is to acquire knowledge. Grieve states that he’s just not satisfied with these answers and wishes to tell the reader what his answer is. These are huge issues that philosophers have been mulling over for years and here you find these statements in a charming little gift book.

The next section of the book tells the reader the meaning of life is whatever you wish. Discover for yourself what meaning you want. Page 87 says it doesn’t matter if your “thing” is making snowballs, do it and feel great. The main idea of the book is to listen to your heart from which destiny is calling you.

The major strength of this book is its ability to draw the reader in and intrigue them with photographs. The book is easy to read and makes someone walk away from it feeling lighthearted.

However the issues are not so lighthearted. They are deep, and sometimes very difficult issues. The reader might have some motivation for making it through the next day but there is no lasting advice other than, “do what you want and feel good about it.” The very last page states, “if you listen to your heart, and use your head, you’ll never be wrong.” Hmm…I believe history has repeatedly shown us that people can’t do whatever feels good to them. It causes chaos and for good reason, truth just won’t allow us to make it relative.

[written by] Emily H.