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John Brooks (1920–1993) was an award-winning writer best known for his contributions to the New Yorker as a financial journalist. He was also the author of ten nonfiction books on business and finance, a number of which were critically acclaimed works examining Wall Street and the corporate world. His books Once inGolconda, The Go-Go Years, and Business Adventures have endured as classics. Although he is remembered primarily for his writings on financial topics, Brooks published three novels and wrote book reviews for Harper’s Magazine and the New York Times Book Review.

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出版者:Open Road Media

作者:John Brooks

出品人:

頁數:464

译者:

出版時間:2014-8-12

價格:USD 18.99

裝幀:Paperback

isbn號碼:9781497644892

叢書系列:

圖書標籤:

商業
Business
經濟
金融
巴菲特推薦
戰略管理
Finance
gates

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From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at GE and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

Five additional stories on equally fascinating subjects round out this wonderful collection that will both entertain and inform readers . . . Business Adventures is truly financial journalism at its liveliest and best.

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評分☆☆☆☆☆

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評分☆☆☆☆☆

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“布鲁克斯的著作很好地说明，经营生意和创造价值的规则从未改变。举例而言，所有的商业努力中都有一个至关重要的因素，那就是人。你是否有完美的产品、生产计划、市场营销都不重要，你需要的是适合的人去领导和实施这些计划。” 以上这段，是比尔盖茨对于这本《商业冒险》的...

評分☆☆☆☆☆

《Business Adventures: Twelve Classic Tales from the World of Wall Street》这本书是世界首富Bill Gates推荐阅读的商业书籍，据说是股神Warren Buffett推荐给他的。两个人应该都是用经历证明了的会做生意的人，因此这书还是值得花点时间看看的。顾名思义，书里讲了真实发...