Gain the competitive edge as you: Plan for marketing success with Roger s easy-to-use worksheets and templates Craft compelling messages that engage your reader s full attention Master basic design principles and exploit the power of color, type, and graphics like the pros Learn insider techniques that make your marketing materials credible, recognizable, and reusable Choose the most effective medium and distribution method to match your needs and budget Companion Web site includes: Copywriting and design resources Downloadable worksheets and templates Numerous examples of effective design
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