具体描述
As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs.
Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.
作者简介
Kevin Ashton led pioneering work on RFID (radio frequency identification) networks, for which he coined the term "the Internet of Things," and co-founded the Auto-ID Center at MIT. His writing about innovation and technology has appeared in Quartz, Medium, The Atlantic, and the New York Times.
目录信息
读后感
——读凯文-阿什顿《被误读的创新》 对于人类历史上每一个重大创新或者创造，我们都情不自禁地怀着“崇拜”之情。它们属于天才，属于天才灵光乍现的一刻。我们从小听到的故事、道理就是如此。 这似乎已经成为一个真理：只有天才才有创造的能力或资格，而普通凡人只能匍匐于尘...
评分还记得学马克思唯物主义的时候，曾经有一个问题：历史究竟是人民大众创造的，还是英雄创造的？ 按照马克思历史唯物主义的观点：历史是由人民大众创造的，而不是英雄。 这个观点好像我们应该高兴，毕竟普通人的我们竟然也参与了创造历史，但是仔细一想，总感觉我们柴米油盐酱醋...
评分1.创新是这么一个过程：一步一步行动，一次一次失败，许久之后的某一步，成功了。(创新不靠灵感，靠长期持续行动，灵感也是长期持续行动衍生出来的副产品) 2.从这个定义来看，每个人都可以创新。难就难在——怎么保证长期持续行动？(你可能累了，你可能被诱惑了)怎么忍受一次次...
评分习惯性下拉看内容目录，看到罗振宇写的序…不知道的还以为是作者邀请他作序，呵呵 不过，出版人嘛，就算在人家地盘上也要留下自己的气味 序题还可以，“只给勤奋者的创新书”……嗯，也很符合他一直的风格 手贱点了作者名字看更多书，发现该作者还有另一本书《创造：只给勤奋者...
用户评价
看了中文版，还可以吧，有很多例子，个人不是太喜欢这类书
评分看过罗胖推荐的中文版了。说实话，作者说了好多故事，阅读起来很轻松，但是道理深刻。你我不一定都知道，就算知道了，又未必能做到！创造，是勤奋工作的产物啊！！！根本停不下来的工作！
评分出乎意料的好，整三观、刷心志
评分Just do it
评分看过罗胖推荐的中文版了。说实话，作者说了好多故事，阅读起来很轻松，但是道理深刻。你我不一定都知道，就算知道了，又未必能做到！创造，是勤奋工作的产物啊！！！根本停不下来的工作！
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