White Towers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


White Towers

简体网页||繁体网页
Steven Izenour 作者
The MIT Press
译者
2007-11-16 出版日期
208 页数
USD 24.95 价格
Hardcover
丛书系列
9780262083683 图书编码

White Towers 在线电子书 图书标签:  


喜欢 White Towers 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-25


White Towers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

White Towers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

White Towers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



White Towers 在线电子书 用户评价

评分

评分

评分

评分

评分

White Towers 在线电子书 著者简介


White Towers 在线电子书 图书目录


White Towers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

White Towers 在线电子书 图书描述

Today's dominant fast-food franchises spend millions to persuade us that they do it all for us, that we can have it our way. White Tower, the pioneering hamburger chain founded in 1926, never felt the need for this kind of advertising; it depended on its instantly recognizable building to say it all. Those gleaming white ("clean"), well-lighted ("always open"), streamlined ("fast and efficient"), human-scaled ("friendly") structures were three-dimensional billboards for their franchise, capped by an actual white tower often redundantly labeled, in bold graphics, "White Tower." This was branding before the age of branding. The photographs in this classic book not only trace the evolution of a restaurant chain, they record an iconography of a part of the American built environment that no longer exists. In an approach very much in the spirit of Learning from Las Vegas, by Venturi, Scott Brown, and Izenour, architects Paul Hirshorn and Steven Izenour have selected photographs taken in a variety of styles--from the stark and deadpan to family album-like snapshots. In an affectionately written introductory essay, Hirshorn and Izenour describe the identifiable and idiosyncratic commercial architectural style of the 1930s and 1940s and document the development of the White Tower buildings and their stylistic variations. Their conversations with former White Tower employees--including Charles Johnson, White Tower's architect for over forty years--are the source of many telling quotations and entertaining captions that set their analysis of the buildings within a broader story of corporate culture, mass marketing, and the rise of franchising in the twentieth century.

White Towers 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

White Towers 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

White Towers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





White Towers 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有