"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
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深刻之处在于她的urban branding model, 不仅限于discursive, 也包括material commodification of the city, and the governing bloc that extend partnership to particular professions in the private sector, like media, bank, etc.
评分时间关系，只是匆匆翻了一遍，尽管有些论点在全书翻来覆去地讲，但是传媒业发展史与city branding的结合部分论述细致，例子很丰富
评分时间关系，只是匆匆翻了一遍，尽管有些论点在全书翻来覆去地讲，但是传媒业发展史与city branding的结合部分论述细致，例子很丰富
评分深刻之处在于她的urban branding model, 不仅限于discursive, 也包括material commodification of the city, and the governing bloc that extend partnership to particular professions in the private sector, like media, bank, etc.
评分时间关系，只是匆匆翻了一遍，尽管有些论点在全书翻来覆去地讲，但是传媒业发展史与city branding的结合部分论述细致，例子很丰富
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