This book displays the thirty projects that have been developed since the founding of the label Do and also launches another seventy new ideas for products, marketing, design and communication that are based on the Do principle. Do is the ever-changing label initiated by KesselsKramer 10 years ago. While most labels offer satisfaction coupled with a complete, pre-defined function, the user of a Do product must actively assist in the working of a product. In this book the creators of Do not only look back but also point the way forward once more by giving suggestions for new Do projects in collaboration with numerous prominent creative minds. In a forty-page essay the principles of Do are analysed and related to branding strategies of major labels like Virgin, Easy, Body Shop and Benneton.
具體描述
讀後感
評分
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用戶評價
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