Reading the Comments 在线电子书 图书标签: 传播学 communication Blinkist 网络社会学 用户研究 传播 skip Non-Fiction
发表于2024-11-25
Reading the Comments 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
理论性不强,也没有太多原创的观点,但有丰富的毁三观的案例,也总结了许多前人的研究,读起来很有趣,有助于对于网络评论现象的深入理解。看来中美两国某些网友的陋习是相通的,水军这种东西也不是天朝特产。Orz。
评分????️????️????️????️
评分????️????️????️????️
评分在线评论的介绍,好的评论是批判性的反馈,不过我不是很提倡用三明治方法给反馈,实操性不强,应用不好,受众会觉得思路混乱。
评分????️????️????️????️
Online comment can be informative or misleading, entertaining or maddening. Haters and manipulators often seem to monopolize the conversation. Some comments are off-topic, or even topic-less. In this book, Joseph Reagle urges us to read the comments. Conversations "on the bottom half of the Internet," he argues, can tell us much about human nature and social behavior.
Reagle visits communities of Amazon reviewers, fan fiction authors, online learners, scammers, freethinkers, and mean kids. He shows how comment can inform us (through reviews), improve us (through feedback), manipulate us (through fakery), alienate us (through hate), shape us (through social comparison), and perplex us. He finds pre-Internet historical antecedents of online comment in Michelin stars, professional criticism, and the wisdom of crowds. He discusses the techniques of online fakery (distinguishing makers, fakers, and takers), describes the emotional work of receiving and giving feedback, and examines the culture of trolls and haters, bullying, and misogyny. He considers the way comment -- a nonstop stream of social quantification and ranking -- affects our self-esteem and well-being. And he examines how comment is puzzling -- short and asynchronous, these messages can be slap-dash, confusing, amusing, revealing, and weird, shedding context in their passage through the Internet, prompting readers to comment in turn, "WTF?!?"
评分
评分
评分
评分
Reading the Comments 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024