Practical Google Analytics and Google Tag Manager for Developers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Practical Google Analytics and Google Tag Manager  for Developers

簡體網頁||繁體網頁
Jonathan Weber 作者
Apress
譯者
2015-10-26 出版日期
296 頁數
USD 37.99 價格
Paperback
叢書系列
9781484202661 圖書編碼

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 圖書標籤: 謀生工具  WebAnalytics  GoogleAnalytics   


喜歡 Practical Google Analytics and Google Tag Manager for Developers 在線電子書 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-24

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Practical Google Analytics and Google Tag Manager for Developers 在線電子書 用戶評價

評分

不錯的工具書,濃濃的搬磚氣息,書的媒介上,一直至在搬磚 T_T

評分

不錯的工具書,濃濃的搬磚氣息,書的媒介上,一直至在搬磚 T_T

評分

不錯的工具書,濃濃的搬磚氣息,書的媒介上,一直至在搬磚 T_T

評分

不錯的工具書,濃濃的搬磚氣息,書的媒介上,一直至在搬磚 T_T

評分

不錯的工具書,濃濃的搬磚氣息,書的媒介上,一直至在搬磚 T_T

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 著者簡介

Jonathan Weber is the Data Evangelist at LunaMetrics. He spreads the principles of analytics through training seminars on Google Analytics and Google Tag Manager, and works with clients on challenging strategic issues in measuring and interpreting analytics data. He holds a master's degree from the University of Pittsburgh School of Information Sciences. Away from the computer you can find him out in the sunshine as a flower farmer and plant geek.

LunaMetrics is a cool Google Analytics Certified Partner and Authorized Premium Reseller, located in the heart of Pittsburgh, PA--one of the US's newly techie towns. Jonathan and the rest of the team at LunaMetrics are constantly working to make themselves authorities in the area of GTM and GA. The team doesn't really act that nerdy, but they get excited by creating new GTM workarounds and celebrate by playing board games.


Practical Google Analytics and Google Tag Manager for Developers 在線電子書 著者簡介


Practical Google Analytics and Google Tag Manager for Developers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 圖書描述

Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.

There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?

Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site.

Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:

• Google Analytics implementation via Google Tag Manager

• How to customize Google Analytics for your unique situation

• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points

• How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions

What you’ll learn

Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.

Who this book is for

Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.

Table of Contents

Google Analytics FundamentalsBasic Google Analytics MeasurementIntroducing Google Tag Manager (GTM)Testing Your ImplementationTracking Interactions using Google Tag ManagerGoals: Measuring ConversionsEcommerce: Tracking Products and PurchasesCleaning Up and Enriching DataMeasuring Campaigns and Troubleshooting Traffic SourcesTracking Users Across DevicesProviding Additional Data about your UsersGA’s Measurement Protocol: Collecting data from anywhereCollecting Data from Mobile Apps with GA & GTMImporting Data into GAUsing GA with BigQuery for Big Data analysisAppendix: Google Tag Manager and Google APIs

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

Practical Google Analytics and Google Tag Manager for Developers 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


分享鏈接





Practical Google Analytics and Google Tag Manager for Developers 在線電子書 相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 book.wenda123.org All Rights Reserved. 圖書目錄大全 版權所有