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3G Marketing on the Internet, Seventh Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Susan Sweeney CA 作者

Maximum Press

译者

2006-03-01 出版日期

200 页数

USD 29.95 价格

Paperback

丛书系列

9781931644372 图书编码

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3G Marketing on the Internet, Seventh Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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3G Marketing on the Internet, Seventh Edition 在线电子书图书描述

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company's foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising, and emerging techniques are outlined. Guidance in the areas of creating the right interface, design and brand integrity, online copy and quality content, persuasive navigation and functionality is also given and methods for campaign testing, measuring metrics, and analysis are covered.

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