Streaming, Sharing, Stealing pdf epub mobi txt 电子书 下载 2025
Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University's Heinz College, where Rahul Telang is Professor of Information Systems and Management. Smith and Telang are Codirectors of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.
- 商业
- Media
- 经济
- 社会
- 文化
- 媒体
- 娱乐业
- 娱乐
Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.
In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries -- and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.
How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.
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为老师的书加上条目真开心:)
评分quite fun and very easy to read. 不过entertainment industry想做个研究也真是不容易啊，数据太难搞了
评分Bunch of research findings yet not many insightful takeaways - not recommended if you are looking for something fundamentally critical of succeeding in the digital and content space
评分4.8
评分quite fun and very easy to read. 不过entertainment industry想做个研究也真是不容易啊，数据太难搞了
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