Hit Makers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Hit Makers

简体网页||繁体网页
Derek Thompson 作者
Penguin Press
译者
2017-2-7 出版日期
352 页数
USD 28.00 价格
Hardcover
丛书系列
9781101980323 图书编码

Hit Makers 在线电子书 图书标签: 商业  经济  流行  心理  万维钢推荐  注意力  社会学  互联网   


喜欢 Hit Makers 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-22


Hit Makers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Hit Makers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Hit Makers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Hit Makers 在线电子书 用户评价

评分

读到第一张最后一节了,瞬间觉得无趣。不想继续往下读了。

评分

刚开始看时感觉世间一切著名、流行、受欢迎的作品,不论音乐、电影、设计,都能被这本书解释通,但其实它只能马后炮地理清一部分hits的成功路径。尽管如此还是十分inspiring,尤其喜欢对英雄故事的总结。

评分

前两天Derek来我们的课上演讲,感叹于他思维的清晰和条理性。记住了一句话:Great communication messages have to be simple.

评分

刚开始看时感觉世间一切著名、流行、受欢迎的作品,不论音乐、电影、设计,都能被这本书解释通,但其实它只能马后炮地理清一部分hits的成功路径。尽管如此还是十分inspiring,尤其喜欢对英雄故事的总结。

评分

吹的玄乎,其实又是一本美式鸡汤。

Hit Makers 在线电子书 著者简介

Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR's "Here and Now." He was born in McLean, Va., in 1986, and he graduated from Northwestern University, in 2008, with a triple major in journalism, political science, and legal studies. He hasn't done much with the latter two. In 2015, he wrote the cover story "A World Without Work" about the future of jobs and technology. "Hit Makers," his first book on the secret histories of pop culture hits and the science of popularity, comes out in February 2017. He has appeared on Forbes' "30 Under 30" list and Time's "140 Best Twitter Feeds." He lives in Manhattan.


Hit Makers 在线电子书 图书目录


Hit Makers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Hit Makers 在线电子书 图书描述

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.

From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.

In Hit Makers, Derek Thompson investigates:

· The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses

· Why Facebook is the world’s most important modern newspaper

· How advertising critics predicted Donald Trump

· The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history

· How Barack Obama and his speechwriters think of themselves as songwriters

· How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals

· The French collector who accidentally created the Impressionist canon

· Quantitative evidence that the biggest music hits aren’t always the best

· Why almost all Hollywood blockbusters are sequels, reboots, and adaptations

· Why one year--1991--is responsible for the way pop music sounds today

· Why another year --1932--created the business model of film

· How data scientists proved that “going viral” is a myth

· How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Hit Makers 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Hit Makers 在线电子书 读后感

评分

怎样才能打造出热门作品?很多人觉得要靠技艺或是运气。《大西洋月刊》(the Atlantic)的撰稿人兼编辑德里克·汤普森(Derek Thompson)认为并非如此。在他的第一本书(Hit Makers)中,汤普森分析了流行文化背后的心理学和经济学,并指出“大热门”(也就是人人议论的东西)...  

评分

“HBO、美国电影经典频道、福克斯有线电视网、共和唱片、20世纪福克斯、哈珀·柯林斯和其他的流行文化创造公司都是风险投资者。它们评估数不胜数的产品,在不同的潜在流行产品上下赌注。但是,成功是半混沌的,多数的点子都失败了。在理想的状态下,少数的成功足以抵消所有的失败。...

评分

评分

在这个内容创造者最好的时代,很多人坚信“内容为王”,认为只要产品好就不可能不成功。 《大西洋月刊》高级编辑德里克·汤普森(Derek Thompson)在他的新书《热点制造者:浮躁时代里走红的学问》(Hit Makers: The Science of Popularity in an Age ofDistraction)指出,现...  

评分

在这个内容创造者最好的时代,很多人坚信“内容为王”,认为只要产品好就不可能不成功。 《大西洋月刊》高级编辑德里克·汤普森(Derek Thompson)在他的新书《热点制造者:浮躁时代里走红的学问》(Hit Makers: The Science of Popularity in an Age ofDistraction)指出,现...  

类似图书 点击查看全场最低价

Hit Makers 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Hit Makers 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有