Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. "The Hands-On Guide to Creating Flash Advertising" delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: mastering the myriad of ad specs, deadlines, quality and version control issues; creating ads that balance campaign goals with design constraints; preparing and building ads with team and QC standards; using forms and data in ads without file bloat; file optimization techniques for swf files; 3rd party rich media technologies that transcend the 30k banner; trafficking and tracking ads for impressions, interactions, clicks, and conversions; and, using ActionScript to save development time and implement team standards. Published projects developed with the practices and AS code presented in the book are available on the companion website. This title is part of the "Hands-On" series, edited by veteran Dan Rayburn, which serves as the ultimate resource in streaming and digital media-based subjects. Author is a senior multimedia developer with one of the nation's largest advertising agencies. Development processes for state-of-the-art Flash advertising projects is revealed, with ads displayed on the companion web site.