Model Workers in China, 1949-1965 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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James Farley 作者

Routledge

译者

2018-5-7 出版日期

214 页数

$115.00 价格

Hardcover

丛书系列

9781138299825 图书编码

Model Workers in China, 1949-1965 在线电子书图书标签: 共和国

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Model Workers in China, 1949-1965 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Model Workers in China, 1949-1965 在线电子书著者简介

James Farley is a specialist in the field of propaganda and modern Chinese history and holds a PhD from the University of Kent, UK.

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Model Workers in China, 1949-1965 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Model Workers in China, 1949-1965 在线电子书图书描述

Seismic changes in ideology and economic policy in China followed the death of Mao Zedong but one aspect of culture has remained constant: the use of ‘Model Workers’ for the purposes of propaganda and more recent public relations campaigns. In both a political and commercial context, the use of these individuals continues to thrive, and although the messages they promote have largely changed, their continued use indicates the extent to which they are believed to be an effective form of persuasion. Model Workers were deployed at key points in China’s recent history and served to embody the Party’s vision of the ideal Chinese citizen as they attempted to reshape the nation following a ‘Century of Humiliation,’ a ruinous war with Japan and a divisive civil war.

This volume utilises the detailed analysis of posters, cinema and translations of related propaganda material to explore the extent of the influence of the Model Worker as a concept, on both propaganda and national policy.

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